Snyder Architectural was interested in creating a new marketing concept to promote a new product in the U.S. Blue Jay Media developed a new product name and Identity to position the product as a new and innovative product designed with structure breathabilty as its sole purpose.
A product mascot, (a frog) was developed to give the product personality and to reflect the green color and the amphibious (breathable) qualities of the material. The logo was then applied to the product rolls and to all advertising and promotional materials.
